So you’ve been looking for a simple yet compelling way to share about your ministry with others, and you’ve found our Case for Support Documents! We love this product because of how versatile it is; it’s primary use is for 1:1 meetings, but you can also use it digitally through email or in virtual meetings. Who doesn’t love getting a lot of bang for their buck?
Because the Case for Support Document (or Case Doc for short) is one of our more content-heavy products, you’ll need to put in some planning and forethought before you checkout. A helpful way to think through the content for your Case Doc is to anticipate the questions potential supporters will have and try to answer those for them. Some common questions include:
“What is the goal of your ministry?”
“How did God call you?”
“Are you being sent by a local church or missions organization?”
“What does it look like to be part of your support team?”
“How will my support make a difference?”
With these questions in mind, here are common building blocks you can use to create a concise and compelling Case Doc.
About Me & About My Ministry
Approximately 150 words each
The “About Me” section is where you can communicate to potential supporters your calling and how the Lord has led and prepared you to this point. In the “About My Ministry” section, focus on the specific ministry you will be joining or starting. What are the needs, and how will you be able to use your calling and gifting to meet them?
Financial Information
One of the benefits of having a Case Doc is being able to present your support goals or budget in a professional and visually appealing way. Think through the amount you are trying to raise and what categories it would be helpful to have potential supporters understand. Too many numbers or categories can be overwhelming, but being upfront with your goals provides clarity and promotes transparency.
We also create most of our financial goals graphs so that you can fill them in with updated information for each meeting. Here is an example of a Case Doc highlighted to show the ministry budget at 50% and monthly support around 30%.
Call To Action
What do you want potential supporters to do after reading your Case Doc? Learn more information about you on a website? Sign up for a prayer team or newsletter? Give a one-time or monthly gift? Connect with you to ask further questions? Make sure those reading your Case Doc have a clear next step towards partnership.
Be direct: If you’re walking through this in person, be direct and ask if they would consider supporting your ministry monthly.
References
Double-Sided Case Docs Only
Do you have a mentor or ministry leader who will vouch for you and lend credibility to your ministry? Ask them to provide a short statement (1-3 sentences) that you can use for your Case Doc. This can be especially helpful if some of the people you’re quoting are familiar to potential supporters.
Visuals
If you have high-quality photos of your ministry in action, please send those along with your order! You’ll definitely want to include at least a professional individual or family photo. If you don’t have access to many images of the region you’ll be serving yet, don’t worry! We have a vast stock library we can pull from, and stock photo licensing is included in the cost. Don’t forget to upload a PNG version of any logos you’d like to include as well!
Contact Info
Last but not least, make sure you provide avenues for those reading your Case Doc to stay in touch with you. Include contact information like a phone number, email address, mailing address, website, and/or social media pages. Consider using a QR code connected to something like a Linktree to keep from cluttering your Case Doc with too many links or profiles.
As with any piece of content, the temptation for a Case Doc is going to be to cram as much information as physically possible onto the page. Remember that, though it can say a lot, your Case Doc cannot say everything about you or you ministry. Use it as a conversation starter before further conversation or a follow up piece to remind people what you spoke about in person. Let’s showcase your ministry together!